Making sense of your bookings reports

Reports shows how your business has actually traded over the last 7, 30 or 90 days: a set of separate reports for an appointments business, and one page built around covers and tables for a restaurant or venue.

Last updated 9 October 2026

Quick answer

Open Reports in the sidebar: it's under Daily operations for an appointments business, and under Guests for a restaurant or venue. Appointments businesses see a card for each report (Appointments, Booked value, By service, By team, and No-shows & protection); open one, then use the dropdown at the top to switch between 7, 30 and 90 days. Restaurants and venues see everything on one page, with the same dropdown at the top.

1. Two different reports, on purpose

An appointments business, a salon or clinic for example, books one client into one service with one team member, at a set price. A restaurant or venue books a party into a table for a sitting, with no service catalogue and no price attached to the booking itself.

Because those are genuinely different businesses and not just different labels on the same form, Reports is built differently for each. An appointments business gets a set of separate reports, each answering one question: how many bookings you had, what they brought in, which services and team members earned it, and what no-shows cost you. A restaurant has no services to rank and no price on a booking, so it gets one page instead, built around covers, busy nights and party sizes.

2. Choosing a date range

Every report has a dropdown at the top that switches it between the last 7, 30 or 90 days, and every number and chart in that report updates to match. It starts on 30 days each time you open a report, and changing it on one report doesn't change the others.

Reports only counts business that has already happened, up to today. A booking scheduled for next week won't inflate this period's numbers. If you want to see what's coming up rather than what's already traded, that forward-looking view lives on your dashboard, not here.

Two other things sit on the main Reports screen. An Export button at the top opens Data Control in Settings, a separate tool for downloading raw rows rather than the summaries described here. A Plan usage card at the bottom shows how many texts (SMS) and AI assistant credits you've used this billing period.

3. If you run an appointments business

Reports opens on a card for each report. Click one to open it, and use the Reports link at the top of any report to get back.

Report	What's on it
Appointments	Bookings, Completed, Cancelled and No-shows, then a Bookings chart across the range, a Busiest times grid (weekday by hour) for deciding when to roster your team, and a Day by day table of what was booked, completed, cancelled or missed on each date.
Booked value	Booked value, Average booking and Tips, then a Revenue chart and How it was paid, which splits revenue by the payment method recorded at close-out. Bookings that haven't been closed out yet show as Not yet recorded.
By service	Services sold and Revenue, then your services ranked by the revenue they brought in.
By team	Team takings, Visits and No-shows, then each team member's visits, no-shows and takings, ranked by takings.
No-shows & protection	Missed visits, No-show rate (no-shows out of the visits that reached their day), Value of missed visits and Protection kept (deposits forfeited plus no-show fees charged), then The misses: every cancelled or no-show booking, what it was worth, and anything you kept.

Two more cards, Promotions and Gift cards, are marked Coming soon and don't open yet. If you sign in as a staff member or manager linked to your own team profile, every report counts only your own bookings.

Tip:On the Appointments report, Bookings counts every booking scheduled in the range, including ones later cancelled or missed, so it can read higher than the chart below it, which leaves those out. Completed only counts bookings marked as completed, for example when you close one out.

Note:Booked value and revenue on these reports are the price of every booking in the range that wasn't cancelled or a no-show. That isn't the same number as Takings on the Payments screen, which counts money that actually came in: sales recorded at the till and payments through Stripe. See "Your Takings report" for how that one works.

4. If you run a restaurant or venue

Reports is one page for restaurants and venues, with the range dropdown at the top and four numbers leading it:

Tile	What it counts
Covers	Total guests, with guests per booking shown underneath
Reservations	Bookings in the range, leaving out cancelled and no-show ones
Guests	Distinct people rather than bookings, with bookings per guest underneath, so you can see whether people come back
No-shows	Cancelled and no-show bookings together, with their share of every booking scheduled in the range underneath. It turns amber once that share reaches 10%, since that's usually the point it's worth a second look.

Below them, a Covers chart plots guests across every day in the range. Days you took nothing still show as a genuine zero rather than being smoothed over, so a closed Monday reads as closed. The rest of the page is grouped in two:

Timing: Busiest days (covers by day of the week, always Monday through Sunday so you can compare a day with its neighbours), Busiest hours (covers by sitting time, only for hours that ever had a booking), and Busiest times, a weekday-by-hour grid counted in covers rather than bookings, since a table of eight and a table of two are very different staffing needs.
Party mix: Party sizes, how many bookings landed at each size, with large parties grouped as 7+. This is the number that tells you whether your table mix matches how people actually book.

Below those, Your booking funnel shows how far people get through booking online, step by step, with its own range dropdown. It comes with Website analytics on Venue Pro; on other plans the card says how to get it.