Make sense of your website analytics

1. What this is

This dashboard shows how people are actually using your public website and booking page, not your bookings themselves (for those, see your Bookings and Reports screens). It's built on privacy-friendly analytics that doesn't use cookies, and it only ever shows you totals, never an individual visitor.

It's only available for appointment-based businesses, the same as the rest of the website builder. There's nothing to set up: counting starts the first time anyone on your team opens this card, so numbers from before then won't appear. Pick a 7, 30 or 90-day range at the top of the card to change what you're looking at.

2. Which plan includes it

If your plan doesn't include it yet, the card says so, with a link to change plan to Pro. Nothing is counted until then.

3. The headline numbers

• Views counts every time a page on your site loads. One visitor reading three pages counts as three views.
• Visitors counts separate people, no matter how many pages each one looked at.
• Bounce rate is how often someone left after viewing just one page.
• Visit duration is how long the average visit lasted, from the first page to the last.
• Bookings counts bookings made by a guest who browsed your website before they booked. It's a real count, not an estimate.

Views and Visitors also show how much they went up or down against the same length of time just before. The chart below the numbers shows views across your chosen range, so you can see whether a particular day or week stood out.

4. Your booking funnel

The funnel shows how far people get through your booking form, one row per step, in the order the form shows them. Each row counts the people who reached that step, and the red percentage beside it is how many of the people on the row above didn't make it this far. The step with the biggest drop is usually the first place to look.

• Opened booking: people who opened your booking form.
• Saw specialists: people who got to choosing a team member. Only shown if your booking page lets guests pick one.
• Saw times: people who got to your available times.
• Reached details: people who got to the form for their name and contact details.
• Reached payment: people who got to paying a deposit or saving a card. Only shown if you take deposits or a card on file.
• Booked: bookings that actually went through on your booking page.

Booked counts every booking made on your booking page, including guests who went straight to it without browsing your website first. That's why it can be higher than the Bookings number in the headline row, which only counts guests who browsed first.

5. When people visit

A grid of your visits by day of the week and hour of the day. Darker squares mean more visits. It's a quick way to see when people are looking you up, which helps with timing a promotion or making sure someone is around to answer messages.

6. Bookings from your website

The same count as the Bookings headline number: every booking made by a guest who browsed your website before they booked. Use it to see how much your website itself, rather than a direct link to your booking page, is bringing in.

7. The rest of the detail

• Traffic sources: where visitors came from, grouped into channels like Direct, Organic Search and Social, or as the individual sites that linked to you. Direct means they typed your address, used a bookmark, or came from an app that doesn't share where it came from.
• Campaigns: visits through your own tagged links, by the campaign name and link type you gave them.
• Pages: your most-viewed pages, the page people land on first, and the page they leave from.
• Location: a map, plus the countries and cities your visitors' connections traced back to. This is approximate, and never exact enough to identify anyone.
• Devices: the kind of device, browser and operating system your visitors used.